But, not all protein powders are created equally.
The protein found in Kura products is truly sourced from grass-fed animals, meaning they are feeding on lush grass 365 days a year, unlike other animals who might only be "grass finished" or feed on corn or other grains.
Kelli Rooney, CEO of Kura, says the company believes in high quality ingredients, transparency of sourcing, and high standards of social responsibility.
The company's goal is to produce clean and natural protein that offers creative nutrition possibilities. The end products are born from a pristine environment in New Zealand, yielding protein that is GMO-free hormone-free, and antibiotic-free.
Kelli joins host Lisa Davis to share why Kura products rise above the rest.